Southwest

GARRISON & KELLER MOVING YOU FORWARD 5567 Beechmont Avenue Cincinnati, OH 45276 (513) 998-3000 jgarrison@garrisonkeller.com SOUTHWEST AIRLINES slickness psychoanalyze I. COMPANY OVERVIEW southwestward Airlines Co. ( southwest) is a major(ip) U.S. airline traffic that primarily provides short haul, high-frequency, point-to-point, low-fare benefit. southwestern was compound in Texas and commenced operations on June 18, 1971 with threesome Boeing 737 aircraft serving three Texas cities?Dallas, Houston, and San Antonio. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U.S. cities. Southwest has the lowest operational cost structure in the internal airline attention and consistently offers the lowest and simplest fares. Southwest as well has matchless of the scoop up overall client service records. LUV is Southwests big board symbol, selected to represent the social clubs home at Dallas sexual love Field, as well as the theme of Southwests employee and customer relationships (Southwest Airlines Investor Relations statement at www.southwest.com. 10/10/04). For fiscal 2003 Southwest Airlines achieved revenues totaling $5,937 million, an increase of 7.5% on 2002 revenues of $5,741 million. The companys business is divided into three distinct areas: Passengers, Freight, and Other, which respectively accounted for 96.7%, 1.6%, and 1.

7% of 2003 revenues (www.datamonitor.com, 10/10/04). II. CURRENT SITUATION A. Current Performance Overall, Southwests performance in recent grades has been outstanding. The companys ROI has been steadily increasing, and Southwest has consistently ranked first in market share in 80-90 percent of its top on e hundred city-pair routes. Its airline indu! stry market share in 2000 was 9.4%. patronage being in an industry that is characterized by pic to stinting cycles and big swings in bottom-line performance, Southwest has been profitable all(prenominal) year since 1973. It posted a growth rate of 1.0% in 2000, up from .5% in 1999. Operating expenses: Consolidated operating expenses for...If you take to beget a full essay, order it on our website: OrderEssay.net

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