Jones Blair

Written Case Analysis: Jones-Blair Company Jones-Blair Company I. genuine Summary- Jones-Blair Company is a privately held corporation that is based in D each(prenominal)as, Texas. While they also operate a elephantine OEM coatings parting with global gross revenue, Jones-Blair is relate ab knock extinct their short and long-term presence in the architectural coatings variability that operates deep down the D whollyas-Fort Worth (DFW) bea and outlying areas in spite of appearance the Southwestern United States. While it may be a problem to be discussed later, the executives are fond of segmenting their architectural coatings segment into the DFW and Non-DFW markets. gross revenue are distributed evenly across these accounts. While all gross revenue ledger has been steady, gross sales save been diminish within DFW but increasing in Non-DFW areas. thither are many factors addressing both trends, but the main departure is that scarce three part of their DFW retail outlets widen no former(a) brands, time most Non-DFW outlets carry only Jones-Blair products. That 97% of DFW stores that qualifying other brands at lower prices are hurting their senior high school priced products sales. Some other key figures that clearly stand out are that from 2000 2004 Jones-Blairs approximate architectural sales qualifying magnitude by 6 percent.

Within that six percent in that respect was a six percent pass in DFW sales while Non-DFW sales increased by about 30%. another(prenominal) important fact to deal is that over two-thirds of DFW volume was assumed to be from Do-it-yourselfers while almost all of the Non-DFW sales were do up that group. Another judgment made by re! ading the case is that Jones-Blairs eight sales representatives may be exceptional in the eyes of their authorized clients, but appear to be a major parapet to the growth of Jones-Blair. There is blame to chuck on the sales staff and management equally for this and its even admit in part by the VP of Sales during their meeting. En driveway to presenting the problem and solutions of the case,...If you want to get a full essay, hostelry it on our website: OrderEssay.net

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