EASTMAN KODAK ANALYSIS

EASTMAN KODAK ANALYSIS Background It was disclosed in January, 1994, that stock of ikon manufacturing giant, Eastman Kodak, had alienated 8% in value, and its market sh ar in the unite States had dropped from 76 to 70%. Figures for 1993 showed that U.S. dollar gross gross revenue of both fuji cherry and Polaroid had increased to over 15% compared to Kodaks 3%. centre of attention Issues Declining differentiation of goods in the filming industry, so other companies are providing almost the kindred reaping but with lower set than Kodak. A persistent trouble for Kodak was its inability to keep the suck on price and constraints compel by a 1921 hope phase which disallowed Kodak from marketing under a private label. Kodak, with twice the gross sales dollars of Fuji, worn out(p) four generation the amount Fuji spent on advertising. Both companies move to position themselves in the marketplace by promoting the superior discussion section of their film accom plished with advanced technology. However, in a serial of tests performed by Consumer Reports, it was name that there was no significant residuum in the quality of the top six ISO 100 films. Proposed Strategies intromission of a unseasoned Product Line To offset a perceived downward social movement and to compete with briny rivals, the Fuji Film Co.

and Konica, Kodak proposed to introduce a new taint priced comparably with Fuji and Konica and 20% cheaper than Kodaks top-of-the-line film, Gold addition. The new trade name was named Funtime. Shortcomings There was sizeable skepticism regarding the supreme success of Kodaks Funtime infer. Reservations were based on the f ollowing shortcomings: 1. the 1921 consent d! ecree seemed likely to limit harvesting distribution and sales since the film could exactly be change under the Kodak brand name; 2. no advertising dollars were earmarked for the venture; 3. the product would whole be offered twice a family at off-peak film do times; 4. limited quantities of the product would be produced; 5. the product would only be available...If you want to cast a full essay, distinguish it on our website: OrderEssay.net

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