Geico

John Tremain Ravenell BNAD 314 010 2:00 pm Rhett Rayburn Assistant vice president Arizona function Center GEICO Regional Office 930 N. finance Center Drive Tucson, AZ 85710 520-546-5310 (ext.101) Rhett.Rrayburn@GEICO.com November 9, 2010 Mark Armstrong depravity chairman of Marketing GEICO Marketing Department One GEICO Plaza Washington, D.C. 20076 secure Mr. Armstrong: My name is Rhett Rayburn I am the current Assistant Vice President at the Arizona Service Center situated in Tucson, AZ. As we both know GEICOs shine success depends on innovative advertizement and our great node service. In toil virtually to keep that competitive advantage I have of late begun researching our newest generation of customers, millennians. As this is our youngest stem and allow be our biggest localize market in the future, I think it is fundamental we mystify to make a nexus with this group sooner alternatively than later. I recently had a group of interns do some research on priorities of the Millennial generation. After reading the results of their findings I thought it would be a good idea to parting some of them with you in hopes you will consider starting an announce campaign ge retire toward this group in the near future. Milllenials are draw as those born after 1980; they are described as Confident, Connected, and fall in to Change. They are more ethnically respective(a) than older adults and rely grave on technology. Currently our fealty to technology has been able to sequester this group as customers when they are young but when they move on to the family life pass they tend to go elsewhere for insurance. Changing this trend would be the focus of this new advertising campaign. Astonishingly when surveyed as to their bakshis priorities, coming in government issue one was being a good parent with 52% saying this was their top priority. 30% said having a productive marriage was most important and 2 0% said owning a home was most important. I ! believe that all triple of these...If you want to get a full essay, order it on our website: OrderEssay.net

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